Legal and Ethical Considerations in Marketing, Product...

Assignment 3: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Strayer University LEG 500: Law, Ethics Corp. Governance Prepared for: Dr. Ellen Kapalko 03/16/2014 Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety. Marketing and Advertising Every aspect of the marketing and advertising mix is subject to laws and restrictions. Every marketing manager will be confronted with how they must address ethics and law. Each marketing executive knows that rarely are there cut and dry answers to ethical issues that will arise during the normal course of business. (Lamb, McDaniel, Hair, 2010). One†¦show more content†¦The most annoying part of the ads is that the DTC advertising often features celebrity spokespeople, computer generated characters, or actors portraying happy and satisfied patients. The FDA requires prescription drug makers to provide risk information in any promotion that qualifies as a product-claim advertisement. (Keeping Watch Over Direct-to-Consumer Ads, 2013). Determine who regulates compounding pharmacies under the current regulatory scheme, what the Food and Drug Administration (FDA) could / should have done in this scenario, and whether the FDA should be granted more power over compounding pharmacies The FDA and Compounding pharmacies Who regulates compounding pharmacies under the current regulatory scheme? The first element that we must address is what is compounding. Compounding is a practice in which a licensed pharmacist, a licensed physician, or, in the case of an outsourcing facility, a person under the supervision of a licensed pharmacist, combines, mixes, or alters ingredients of a drug to create a medication tailored to the needs of an individual patient. Compounded drugs are not FDA-approved. This means that FDA does not verify the safety, or effectiveness of compounded drugs. Consumers and health professionals rely on the drug approval process to ensure that drugs are safe and effective and made in accordance with Federal quality standards. (The Food and Drug Administration) What could / shouldShow MoreRelatedLegal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property3428 Words   |  14 Pagesï » ¿ Assignment 3: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Abstract In this paper, using technology and information resources for research, I will analyze and assess legal and ethical restraints on marketing and advertising, relative to both consumers and organizations. Analyze and evaluate laws and regulations relative to product safety and liability. Explore copyright laws and intellectual property rights and assess how wellRead MoreLegal and Ethical Consideration in Marketing, Product Safety, and Intellectual Property1841 Words   |  8 Pagesby Fred Sand Professor Newcomb, Legal – 500 February 27, 2014 compared The remainder of the document will discuss and examine law suites held against PharmaCARE and various ethical dilemmas the company may encounter. On August 17, 1997, executives around northern New Jersey’s drug corridor, where most of the international Pharmaceutical companies have their headquarters, mobilized for action† (Aitken amp; Holt,  2000, p.  82). According to Aitken and Holt (2000), this was theRead MoreAssignment 4: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property2248 Words   |  9 PagesAssignment 4: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Submitted by: Professor: LEG 500 Date of Submission: Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety and examine whether PharmaCARE violated any of the issues in question. The ethical issues are based on the social code and daily morality. Since the discussion is based on customer loyaltyRead MoreLeg 500 Assignment 4 Week 102302 Words   |  10 PagesLEGAL AND ETHICAL CONSIDERATIONS 4 RUNNING HEAD: LEGAL AND ETHICAL CONSIDERATIONS IN MARKETING, PRODUCT SAFETY AND INTELLECTUAL PROPERTY LEGAL AND ETHICAL CONSIDERATIONS IN MARKETING, PRODUCT SAFETY AND INTELLECTUAL PROPERTY [Student Name] [Instructor’s Name] [Date] [Course Name] Introduction This paper is concern with legal and ethical issues in advertisingRead MoreEthical Issues Associated With Marketing And Advertising2384 Words   |  10 Pageswhereas law is concerned with what is lawful and unlawful. So Legal and ethical issues are closely related as they both deal with issues affecting the society in general. Ethical issues associated with Marketing and Advertising: Ethical issues in marketing arise from conflicts of interest among parties doing business with each other. Ethical marketing efforts and decisions should meet the expectations of the various players in the marketing effort (Halbert Ingulli, 2012). Each party has its own expectationRead MorePaper2790 Words   |  12 PagesAssignment 3: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Quincy McAdoo Dr. Teresa Smallwood LEG 500- Law, Ethics, and Corporate Governance 08 Sep 2013 Assignment 3 Legal and ethical considerations Marketing and advertising Marketing is composed of the performance of business activities, which direct the flow of goods and services from the manufacturers to the consumer. Bothe the advertising and marketing industries operate within federalRead MoreCross Cultural Communications And Negotiation Issues1210 Words   |  5 Pagescultural diversity, ethical system, language, and intellectual property. First, our company must understand that China’s and the United States cultures are different and we must understand these differences and take them into account when developing and implementing our strategies. This will give us a competitive advantage. According to Hill (2016), in order for an organization to be successful in other countries, cross cultural literacy is required (p.91). Second, China’s ethical system (I.e., Confucianism)Read MoreEssay LEG 500 Assignment 33271 Words   |  14 Pages Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Sam Cook Dr. William Stone LEG 500 August 28, 2013 1. Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual  property, and regulation of product safety. When looking at PharmaCARE’s relationship with the Colberians, you see that the company’s treatment of the indigenous population is unethical. In terms of intellectual property, theRead MoreLeg 500 Complete Course Leg500 Complete Course Essay2942 Words   |  12 Pages * From the e-Activity, determine the ethical theory or theories (from Chapter 1 of the textbook) that best support(s) the B-corp concept. Support your response.   Ã‚   * Evaluate the likelihood of traditional corporations using social responsibility as an effective competitive strategy. Specify at least one (1) way that a company with which you are familiar can use (or has used) social responsibility as a competitive strategy in the marketing of its products / services, supply chain, charitable activitiesRead MoreThe Ethical Issues Of Pharmaceutical Companies1841 Words   |  8 PagesPharmaceutical companies, like other companies involved in development of new products and services, must find equilibrium in stakeholder interests. Often, the interests of one stakeholder cluster will conflict with the interests of another stakeholder group. For instance, productivity and sales may benefit shareholders and employees, but may not help consumers, if a product is unsafe. The safety of the new AD23 drug for Alzheimer s comes under supplementary scrutiny, as it did not receive FDA approval Legal and Ethical Considerations in Marketing, Product... Assignment 3: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Abstract In this paper, using technology and information resources for research, I will analyze and assess legal and ethical restraints on marketing and advertising, relative to both consumers and organizations. Analyze and evaluate laws and regulations relative to product safety and liability. Explore copyright laws and intellectual property rights and assess how well they balance competing interests. My research shall consist of three to five ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety. Argue against Direct-to-Consumer (DTC) marketing by drug†¦show more content†¦However the law permits puffery (a legal term). The difference between mere puffery and fraud is a slippery slope. Sexual innuendo is a mainstay of advertising content, and yet is also regarded as a form of sexual harassment. Violence is an issue especially for childrens advertising and advertising likely to be seen by children. The advertising of certain products may strongly offend some people while being of interest to others. Examples include: feminine hygiene products as well as hemorrhoid and constipation medication. The advertising of condoms has become acceptable in the interests of AIDS-prevention, but are nevertheless seen by some as promoting promiscuity. Through negative advertising techniques, the advertiser highlights the disadvantages of competitor products rather than the advantages of their own. These methods are especially used in politics. Issues as they relate to intellectual property rights are primarily based upon passing off someone else’s idea or work as your own. The â€Å"fair use† policy of copyrighted materials in education has evoked debates on this topic for at least the last ten years or so. Alfino’s study found the following: The ethical quandaries surrounding fair use will not be resolved by appealing to well-known principles of property rights. One reason for this is that copying a book involves an act of labor which, one might allege, creates property in the copy. Unlike the act of labor involved in theft, copying doesShow MoreRelatedLegal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property3677 Words   |  15 PagesAssignment 3: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Strayer University LEG 500: Law, Ethics Corp. Governance Prepared for: Dr. Ellen Kapalko 03/16/2014 Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety.   Marketing and Advertising Every aspect of the marketing and advertising mix is subject to laws and restrictions. Every marketing manager willRead MoreLegal and Ethical Consideration in Marketing, Product Safety, and Intellectual Property1841 Words   |  8 Pagesby Fred Sand Professor Newcomb, Legal – 500 February 27, 2014 compared The remainder of the document will discuss and examine law suites held against PharmaCARE and various ethical dilemmas the company may encounter. On August 17, 1997, executives around northern New Jersey’s drug corridor, where most of the international Pharmaceutical companies have their headquarters, mobilized for action† (Aitken amp; Holt,  2000, p.  82). According to Aitken and Holt (2000), this was theRead MoreAssignment 4: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property2248 Words   |  9 PagesAssignment 4: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Submitted by: Professor: LEG 500 Date of Submission: Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety and examine whether PharmaCARE violated any of the issues in question. The ethical issues are based on the social code and daily morality. Since the discussion is based on customer loyaltyRead MoreLeg 500 Assignment 4 Week 102302 Words   |  10 PagesLEGAL AND ETHICAL CONSIDERATIONS 4 RUNNING HEAD: LEGAL AND ETHICAL CONSIDERATIONS IN MARKETING, PRODUCT SAFETY AND INTELLECTUAL PROPERTY LEGAL AND ETHICAL CONSIDERATIONS IN MARKETING, PRODUCT SAFETY AND INTELLECTUAL PROPERTY [Student Name] [Instructor’s Name] [Date] [Course Name] Introduction This paper is concern with legal and ethical issues in advertisingRead MoreEthical Issues Associated With Marketing And Advertising2384 Words   |  10 Pageswhereas law is concerned with what is lawful and unlawful. So Legal and ethical issues are closely related as they both deal with issues affecting the society in general. Ethical issues associated with Marketing and Advertising: Ethical issues in marketing arise from conflicts of interest among parties doing business with each other. Ethical marketing efforts and decisions should meet the expectations of the various players in the marketing effort (Halbert Ingulli, 2012). Each party has its own expectationRead MorePaper2790 Words   |  12 PagesAssignment 3: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Quincy McAdoo Dr. Teresa Smallwood LEG 500- Law, Ethics, and Corporate Governance 08 Sep 2013 Assignment 3 Legal and ethical considerations Marketing and advertising Marketing is composed of the performance of business activities, which direct the flow of goods and services from the manufacturers to the consumer. Bothe the advertising and marketing industries operate within federalRead MoreCross Cultural Communications And Negotiation Issues1210 Words   |  5 Pagescultural diversity, ethical system, language, and intellectual property. First, our company must understand that China’s and the United States cultures are different and we must understand these differences and take them into account when developing and implementing our strategies. This will give us a competitive advantage. According to Hill (2016), in order for an organization to be successful in other countries, cross cultural literacy is required (p.91). Second, China’s ethical system (I.e., Confucianism)Read MoreEssay LEG 500 Assignment 33271 Words   |  14 Pages Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Sam Cook Dr. William Stone LEG 500 August 28, 2013 1. Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual  property, and regulation of product safety. When looking at PharmaCARE’s relationship with the Colberians, you see that the company’s treatment of the indigenous population is unethical. In terms of intellectual property, theRead MoreLeg 500 Complete Course Leg500 Complete Course Essay2942 Words   |  12 Pages * From the e-Activity, determine the ethical theory or theories (from Chapter 1 of the textbook) that best support(s) the B-corp concept. Support your response.   Ã‚   * Evaluate the likelihood of traditional corporations using social responsibility as an effective competitive strategy. Specify at least one (1) way that a company with which you are familiar can use (or has used) social responsibility as a competitive strategy in the marketing of its products / services, supply chain, charitable activitiesRead MoreThe Ethical Issues Of Pharmaceutical Companies1841 Words   |  8 PagesPharmaceutical companies, like other companies involved in development of new products and services, must find equilibrium in stakeholder interests. Often, the interests of one stakeholder cluster will conflict with the interests of another stakeholder group. For instance, productivity and sales may benefit shareholders and employees, but may not help consumers, if a product is unsafe. The safety of the new AD23 drug for Alzheimer s comes under supplementary scrutiny, as it did not receive FDA approval

The Bluest Eye By Toni Morrison - 1490 Words

Steve Maraboli- a speaker, bestselling author, and Behavioral Science Academic- wrote â€Å"there is nothing more rare, nor more beautiful, than a woman being unapologetically herself; comfortable in her perfect imperfection. To me, that is the true essence of beauty.† This is true, however, it exists very rarely in our society. Women are not accepting of their imperfections and glorify them, instead they hide them to unify under society’s standards of beauty. Over the course of our history, women have been victims of society’s ideals. Society forces false images of beauty and love onto women, forcing them to have fictitious notions of what happiness is and how to be happy. This can be seen in both Pride and Prejudice by Jane Austen and The Bluest Eye by Toni Morrison. In both novels, women are subjected to society’s harsh standards of love and beauty. In The Bluest Eye this is seen through the characterization of Pecola Breedlove, Pauline Breedlove, and Geraldine. Toni Morrison purposefully emphasizes the ideas of love that both Pauline Breedlove and Geraldine have, for the intention of highlighting the misconceptions of love they both have as a subject of society. When Mrs. Breedlove was two years old she stepped on a rusty nail that pierced her foot and left her with a permanent limp. She quickly learned that she was different from others and let society define her as damaged goods, unworthy and undeserving of love or attention because of her physical deformity. SocietyShow MoreRelatedThe Bluest Eye By Toni Morrison1720 Words   |  7 Pagesof The Bluest Eye, Toni Morrison, criticizes the danger of race discrimination for any kinds of situations with no exception. The purpose of the paper is explain how pervasive and destructive social racism was bound to happen in American society. The intended audiences are not only black people, but also other races had suffered racism until now. I could find out and concentrate on the most notable symbols which are whiteness, blue eyes and the characterization while reading the novel. Toni MorrisonRead MoreThe Bluest Eye By Toni Morrison1587 Words   |  7 Pagessaid, â€Å"We were born to die and we die to live.† Toni Morrison correlates to Nelson’s quote in her Nobel Lecture of 1993, â€Å"We die. That may be the meaning of life. But we do language. That may be the measure of our lives.† In Toni Morrison’s novel, The Bluest Eye, she uses language to examine the concepts of racism, lack of self-identity, gender roles, and socioeconomic hardships as they factor into a misinterpretation of the American Dream. Morrison illustrates problems that these issues provoke throughRead MoreThe Bluest Eye By Toni Morrison956 Words   |  4 PagesHistory of Slavery Influenced the Characters of The Bluest Eye Unlike so many pieces of American literature that involve and examine the history of slavery and the years of intensely-entrenched racism that ensued, the overall plot of the novel, The Bluest Eye by Toni Morrison, does not necessarily involve slavery directly, but rather examines the aftermath by delving into African-American self-hatred. Nearly all of the main characters in The Bluest Eye who are African American are dominated by the endlessRead MoreThe Bluest Eye By Toni Morrison1189 Words   |  5 PagesA standard of beauty is established by the society in which a person lives and then supported by its members in the community. In the novel The Bluest Eye by Toni Morrison, we are given an extensive understanding of how whiteness is the standard of beauty through messages throughout the novel that whiteness is superior. Morrison emphasizes how this ideality distorts the minds and lives of African-American women and children. He emphasizes that in order for African-American wom en to survive in aRead MoreThe Bluest Eye by Toni Morrison1095 Words   |  5 PagesSocial class is a major theme in the book The Bluest Eye by Toni Morrison. Toni Morrison is saying that there are dysfunctional families in every social class, though people only think of it in the lower class. Toni Morrison was also stating that people also use social class to separate themselves from others and apart from race; social class is one thing Pauline and Geraldine admire.Claudia, Pecola, and Frieda are affected by not only their own social status, but others social status too - for exampleRead MoreThe Bluest Eye By Toni Morrison2069 Words   |  9 Pagesblack/whiteness. Specifically, white people were positioned at the upper part of the hierarchy, whereas, African Americans were inferior. Consequently, white people were able to control and dictate to the standards of beauty. In her novel, ‘The Bluest Eye’, Toni Morrison draws upon symbolism, narrative voice, setting and id eals of the time to expose the effects these standards had on the different characters. With the juxtaposition of Claudia MacTeer and Pecola Breedlove, who naively conforms to the barrierRead MoreThe Bluest Eye By Toni Morrison1103 Words   |  5 Pages Toni Morrison is known for her prized works exploring themes and issues that are rampant in African American communities. Viewing Toni Morrison’s novel The Bluest Eye from a psychoanalytical lens sheds light onto how, as members of a marginalized group, character’s low self-esteem reflect into their actions, desires, and defense mechanisms. In her analysis of psychoanalytical criticism, Lois Tyson focuses on psychological defense mechanisms such as selective perception, selective memory, denialRead MoreThe Bluest Eye By Toni Morrison Essay1314 Words   |  6 PagesThe Bluest Eye, by Toni Morrison, encompasses the themes of youth, gender, and race. The African American Civil Rights Movement had recently ended at the time the novel was written. In the book, Morrison utilizes a first-person story to convey her views on racial inequality. The protagonist and her friends find themselves in moments where they are filled with embarrassment and have a wish to flee such events. Since they are female African Americans, they are humiliated in society. One of Morrison’sRead MoreThe Bluest Eye By Toni Morrison1462 Words   |  6 PagesBildungsroman literature in the 20th century embodies the virtues of different authors’ contexts and cultures, influencing the fictional stories of children’s lives around the wo rld.. The Bluest Eye is a 1970 publication by Toni Morrison set in 1940s Ohio in America, focal around the consequence of racism in an American community on the growth of a child, distinct in its use of a range of narrative perspectives. Annie John by Jamaica Kincaid is a novel set in post colonial Antigua, published in 1985Read MoreThe Bluest Eye By Toni Morrison992 Words   |  4 PagesSet in the 1940s, during the Great Depression, the novel The Bluest Eye, by Toni Morrison, illustrates in the inner struggles of African-American criticism. The Breedloves, the family the story revolves around a poor, black and ugly family. They live in a two-room store front, which is open, showing that they have nothing. In the family there is a girl named Pecola Breedlove, she is a black and thinks that she is ugly because she is not white. Pecola’s father, Cholly Breedlove, goes through humiliated

Resource Identification Free Essays

Learning is a process that can be difficult or easy, depending on two main variables; the student and the available resources. These resources determine the learning curve of the student. Even if the student is intelligent and the learning tools are not sufficient, things may become difficult. We will write a custom essay sample on Resource Identification or any similar topic only for you Order Now Students should be able to get help whenever a difficult situation arrives. Easy access to these tools is key component for the success of students. The most beneficial resources are detailed in this paper. APA Information and Samples. The first and one of the most beneficial resources available is the APA Information and Samples section in the Center of Writing Excellence (Apollo Group Inc, 2008). The APA Sample Paper is an excellent guide for students who need information on how to format their paper. This sample paper can prove useful when students are in the process of writing their paper and want to find out how to format according to APA, how to use citations and how to provide references. The APA Reference and Citations document illustrates â€Å"in-text citations and references for books† (Apollo Group Inc, 2008) and other sources. Citation examples are readily available for reference. Before starting a paper, students are encouraged to use the ‘APA Title Page Template’. The template is properly formatted and students can get started immediately. All these APA resources can prove to be very helpful. Center for Writing Excellence A large variety of tools are provided to students in order to improve their writing skills. Some of these tools are new features that are designed to be used repeatedly. ‘My Papers’ is a place where reviewed papers are stored for students. The following four resources are the primary features of ‘Center of Writing Excellence’. WritePointSM. WritePoint is a tool that finds grammar mistakes and provides feedback by â€Å"inserting comments into the text of a paper† (Apollo Group Inc, 2008) where required. This greatly reduces the chances of committing grammatical errors. This tool is very easy to use and has very short return time. Students can submit multiple drafts until they are satisfied with the result. Tutor Review. Tutor review is a much more comprehensive tool that is used to obtain feedback on â€Å"format, grammar, organization, punctuation, and usage† (Apollo Group Inc, 2008) of the submitted paper. This service has a longer return time and is used near the start or middle of the study week. Students can use this feature to improve their writing. Plagiarism Checker is by far the most important tool in eliminating ‘Accidental Plagiarism’. It points out necessary adjustments to â€Å"citations and quotation marks using APA format or rewrite their papers using original material† (Apollo Group Inc, 2008). Students should use this tool at least once before submitting the paper. Tutorials and Guides. â€Å"The Tutorials and Guides section is designed to help students improve grammar and writing skills† (Apollo Group Inc, 2008). The main resources include tutorials for Grammar, Plagiarism and English Language Learners (Apollo Group Inc, 2008). The use of these resources in combination with WritePoint and Tutor review helps students obtain greater insight on writing at graduate level. Students should use these resources whenever they get a chance. University Library Meritus University has excellent resources under the library section. The search tool provided is powerful and when used correctly, it can give large number of hits. It provides the convenience of doing research from the comfort of own study room. eBooks The eBooks section contains a wide range of textbooks that students can access anytime for reference. These eBooks can prove to be helpful for students who need to roam outside the course material to find what they are looking for. Classroom. All the information required for the course is under the materials tab. The Main folder under the discussion tab is important for sharing ideas, working together and feedback from the instructor. The whole classroom experience is very interactive. Conclusion The above mentioned resources are designed to make the learning process easier. Students would use these resources whenever they require quick help without going to the instructor or classmates. With sufficient practice these tools can prove to be very useful. References Apollo Group Inc. (2008). Grammar and Writing Guides. Retrieved August 2, 2009, from https://mycampus.meritusu.ca/staticfiles/aapd/grammar2/tutsandguides1.aspx Meritus University. (2009). Center for Writing Excellences. Retrieved August 2, 2009, from https://mycampus.meritusu.ca/classroom/ic/cwe/home.aspx Meritus University. (2009). University Library Home Page. Retrieved August 2, 2009, from http://www.apollolibrary.com/LibraryNew/library.aspx Meritus University. (2009). eBook Collection. Retrieved August 2, 2009, from https://mycampus.meritusu.ca/content/eBookLibrary2/content/home.aspx Meritus University. (2009). Integrated Classroom. Retrieved August 2, 2009, from https://mycampus.meritusu.ca/classroom/ic/classroom.aspx How to cite Resource Identification, Papers

Business Operation of Public Transport Ministry-Myassignmenthelp

Questions: 1.Write a well presented report on the business operation to the Ministry of Public Transportation. 2.Provide any two suggestions into improving business service/operation offerings substantiated with current literature. These two items have not been mentioned above. An example could be driver training. Answers: 1.Introduction Bid Taxi is a taxi service that improves the ride sharing services. The Bid taxi services does not work on a pre fixed rate but the rate is based on time and distance. In order to set the rate for a particular journey, Bid Taxi makes use of bidding services for the rides. In this service, the customer has to state the start and end point of the journey, the time for the journey and the number of people associated with the journey in order to get a taxi. The system associated with Bid Taxi then broadcast the details provided by the customer to the taxi drivers within ten minutes. After this, an estimated cost of the ride will be provided to the customers and the customers will be able to see in real time the responses set by the drivers. This project is initiated in order to provide to the passengers with the hassle free and cost effective services. The report discusses in brief the entire business operation of the Ministry of the Public Transportation in providing the Bid Taxi servic es (Agussurja Lau, 2012). This service is expected to automate the process of providing taxi services to the passengers. The report further recommends certain features that can be incorporated in the Bid taxi services in order to enhance the business processes. Outline of the Business Operation in Ministry of Public Transportation The project of Ministry of Public Transportation is a development of a web and mobile application named Bid Taxi that will improve the ride sharing services. The existing taxi system is based on a prefixed rate, and this project is expected to replace the service by providing a better and cost effective riding experience for the clients (Weng et al., 2017). The project Bid Taxi can be described as a platform that will provide an on demand app or web booking services that will allow the customers and the drivers to have an opportunity to connect to the competitiveness and control. It is capable of changing the existing rules that is in use for sometime (Chen, 2014). The main objective of this taxi service is to improve the ride sharing experience, which is beneficial from the business point of view as well. The business operation of Bid taxi is simplified by allowing on the certified drivers to participate in the bidding process (Wang, Cheu Lee, 2014). This ensures that the customers will not face any problem in their journey and this in turn will engage more customers with the application. Ministry of the Public Transportation in order to enhance their business operation, incorporated a star rating system for both the customer and the driver. This rating system will allow the Ministry of Public health in identifying the different loopholes associated with service that will further help the organization in improving or modifying the services provided to the client. This feedback system is one of the major tools of enhancing the business operation as the customers or even the drivers in this case will be able to voice out their opinion about the services offered to them. This will in turn increase the customers and the drivers satisfaction. More the satisfied a customer is, more they will engage themselves with the service (Pueboobpaphan, Indra-Payoong Pueboobpaphan, 2018). This will in turn increase the profit of the organization as well. The Ministry of public Health has ensured that the passengers who do not have an access to the Smartphone can also use the service with the help of the website. This is another major business tool that the Ministry of Public Health has used to target a large section of audiences. This furthermore ensures a hassle free ride booking services with the help of Bid Taxi. Ensuring the presence of both web and mobile booking service is another major process incorporated by Ministry of Public Health to promote the Bid Taxi services among majority of the people (Lucas Lau, 2012). This in turn will ensure an increasing profit for the organization as well as more people will be able to engage with the application from web or mobile. The payment option for the Bid Taxi services is sorted as well. Passengers can pay with their credit or debit cards for their journey at the end of the journey or can even use Osko for making the payment (Wang Chen, 2012). Osko is one of the innovative payment options as the customers can pay with the help of a registered mobile number. The bank details of the customer are saved in the Osko app and the passenger just need to take the mobile number of the recipient in order to transfer the money. The Osko payment will be held by the Bid Taxi office and therefore it will be a safe and secure option for payment (Maciejewski, 2014). Bid taxi enables the passenger to pay according to their convenience, which is another major advantage of using Bid Taxi and an intelligent business processes undertaken by the Ministry of public Transportation. If the passenger does not possess any of the payment options, he can purchase a gift card from the supermarket as well for making the payment. There fore, this project will provide a convenient ride for the passenger and a secure payment option and payment receive method for the driver. This will in turn increase the possibility of the engagement of more certified drivers and loyal customers with the application which will increase the profit obtained from the entire project. Another major business operation that is undertaken by the Ministry of Public health Transportation is to encourage of the service loyalty for the customers. In this program, each passenger is provided with a status point for the rides paid. These points will provide different discounts to the passengers in their future trips. These discounts can be given to the driver as tips for providing excellent services or can be donated to the charity. This is another intelligent business process that will not only increase the customers engagement with the application but will also promote a good cause. In this project, the benefits will be provided to the drivers as well. The driver providers who will complete a target of time and distance will be rewarded with the fuel discount gift by the company. This will not only engage more drivers with the service, but will also encourage the drivers in providing a good service to the passengers. Therefore, Ministry of Public Transportation has developed an extremely enhanced business operation of Bid taxi that will provide a hassle free riding experience for the passengers. This system is expected to attract a lot of passengers as it will provide them a hassle free option of booking a taxi and the paying for the ride. More driver providers are expected to involve with this project as there are certain rewards for the drivers as well. However, the services of Bid taxi can be further enhanced by incorporating certain other features in the application (Debnath et al., 2014). The recommendation for improving the services provided by Bid taxi is discussed in the following section. Recommendations for improving the Bid taxi service The bid taxi service can be enhanced or improved if certain modifications are made with the existing operation and process of services provided to the passengers. The processes that are recommended for the services are identified keeping in mind the profit of the organization and ease of access of the services by the passengers. The recommendations for improving the Bid business operation of the Bid Taxi services are as follows- The waiting time for the booking of a cab should be reduced in order to target the passengers who need to book a ride on an urgent basis. The process of broadcasting the details of the journey obtained from the customer requires at least ten minutes (Maciejewski, 2014). This can be substantially reduced by incorporating the provider of the drivers in the application portal so that they can get live updates of the requests made by the customers. This is expected to reduce the waiting time for booking a taxi (Bai, Atkin Kendall, 2014). Bid Taxi can incorporate an option of renting the taxi not only for short distance but for long tour as well. This will increase the profit margin of the company. The application can work for both short and long distance journey, which will make the services, offered by Bid Taxi even more user friendly (Lee Wu, 2013). A feedback system can be incorporated so that the customer can provide their views about the services provided by Bid Taxi which will in turn enhance the business operation. These are the major modification that is recommended for Bid taxi and Ministry of Public Transportation. Conclusion Therefore, from the above discussion it can be concluded that the Bid taxi services has the capability of attracting a larger group of passengers as it provides a hassle free riding experience. The report identifies the working principle and the major business operation of Ministry of Public health in providing the Bid taxi services. The report further recommends certain ways the business operation of this project of Ministry of Public transportation. Bid taxi services can be enhanced for the customers by incorporating the option of booking taxi for a long journey as well. Bid Taxi is therefore expected to be a successful addition to the business of Ministry of Public Transportation 2.As evaluated in the previous section of the report, it is found out that the Bid Taxi is capable of providing a hassle free riding experience for the passengers and a great platform of securing jobs for the drivers. However, the services offered and the business operation of the bid taxi can be improved by considering certain modification in the entire process. The recommendation for improving the business service and operation for the Bid Taxi services are as follows- It could be made mandatory for the drivers who are engaging with the Bid Taxi services to participate in a 17 day training program to enhance their driving skills and other necessary skills that are required for providing a good riding experience to the customer. This can include the way of taking to the customer (Seesan, Rungkasiri Cooharojananone, 2012). Furthermore, the existing Bid Taxi service offers only the licensed drivers to engage with the services, Training can be provided to the unlicensed drivers to obtain a license required for working with Bid taxi. With the proper training the taxi drivers will be able to acquire soft skills for the giving better services to the passenger. A proper driver training is essential consideration as well since the customers will engage with the service only if the customers get a satisfactory service not only from the company but also from the driver of the taxi (Chen, 2014). The training program for the drivers will further improve their job opportunities as they will get a certified training experience from the Ministry of Public transportation. Bid taxi offers a ride sharing services, which indicates two or more passengers can share a ride (Inquiry, 2012). This can be risky for the passengers if any criminal boards a ride. There proper safety of the passengers is needed to be ensured. This will work in two ways. A driver needs to verify his identity to the passengers and the passenger needs to provide his identity proof while boarding a share ride as well. Furthermore, the ride will be tracked in a real time basis and there will be an option for the passenger to abort the ride at any point of time if any problem is faced while sharing the ride. This can be done from the application where the services are booked or from the website of the Bid taxi as well. This will furthermore enhance the customers trust and will encourage more passengers to use the services provided by Bid taxi. Considering the passengers safety should be a foremost aim for Ministry of Public Transportation (Haque, Chin Debnath, 2013). This recommendation therefore aims at improving the business operation by providing a safe and secure ride to the customers. The above two recommendation is made on basis of the existing business operation of Ministry of Public Transportation. References Agussurja, L., Lau, H. C. (2012). Toward large-scale agent guidance in an urban taxi service.arXiv preprint arXiv:1210.4849. Bai, R., Li, J., Atkin, J. A., Kendall, G. (2014). 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