Legal and Ethical Considerations in Marketing, Product...

Assignment 3: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Strayer University LEG 500: Law, Ethics Corp. Governance Prepared for: Dr. Ellen Kapalko 03/16/2014 Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety. Marketing and Advertising Every aspect of the marketing and advertising mix is subject to laws and restrictions. Every marketing manager will be confronted with how they must address ethics and law. Each marketing executive knows that rarely are there cut and dry answers to ethical issues that will arise during the normal course of business. (Lamb, McDaniel, Hair, 2010). One†¦show more content†¦The most annoying part of the ads is that the DTC advertising often features celebrity spokespeople, computer generated characters, or actors portraying happy and satisfied patients. The FDA requires prescription drug makers to provide risk information in any promotion that qualifies as a product-claim advertisement. (Keeping Watch Over Direct-to-Consumer Ads, 2013). Determine who regulates compounding pharmacies under the current regulatory scheme, what the Food and Drug Administration (FDA) could / should have done in this scenario, and whether the FDA should be granted more power over compounding pharmacies The FDA and Compounding pharmacies Who regulates compounding pharmacies under the current regulatory scheme? The first element that we must address is what is compounding. Compounding is a practice in which a licensed pharmacist, a licensed physician, or, in the case of an outsourcing facility, a person under the supervision of a licensed pharmacist, combines, mixes, or alters ingredients of a drug to create a medication tailored to the needs of an individual patient. Compounded drugs are not FDA-approved. This means that FDA does not verify the safety, or effectiveness of compounded drugs. Consumers and health professionals rely on the drug approval process to ensure that drugs are safe and effective and made in accordance with Federal quality standards. (The Food and Drug Administration) What could / shouldShow MoreRelatedLegal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property3428 Words   |  14 Pagesï » ¿ Assignment 3: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Abstract In this paper, using technology and information resources for research, I will analyze and assess legal and ethical restraints on marketing and advertising, relative to both consumers and organizations. Analyze and evaluate laws and regulations relative to product safety and liability. Explore copyright laws and intellectual property rights and assess how wellRead MoreLegal and Ethical Consideration in Marketing, Product Safety, and Intellectual Property1841 Words   |  8 Pagesby Fred Sand Professor Newcomb, Legal – 500 February 27, 2014 compared The remainder of the document will discuss and examine law suites held against PharmaCARE and various ethical dilemmas the company may encounter. On August 17, 1997, executives around northern New Jersey’s drug corridor, where most of the international Pharmaceutical companies have their headquarters, mobilized for action† (Aitken amp; Holt,  2000, p.  82). According to Aitken and Holt (2000), this was theRead MoreAssignment 4: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property2248 Words   |  9 PagesAssignment 4: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Submitted by: Professor: LEG 500 Date of Submission: Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety and examine whether PharmaCARE violated any of the issues in question. The ethical issues are based on the social code and daily morality. Since the discussion is based on customer loyaltyRead MoreLeg 500 Assignment 4 Week 102302 Words   |  10 PagesLEGAL AND ETHICAL CONSIDERATIONS 4 RUNNING HEAD: LEGAL AND ETHICAL CONSIDERATIONS IN MARKETING, PRODUCT SAFETY AND INTELLECTUAL PROPERTY LEGAL AND ETHICAL CONSIDERATIONS IN MARKETING, PRODUCT SAFETY AND INTELLECTUAL PROPERTY [Student Name] [Instructor’s Name] [Date] [Course Name] Introduction This paper is concern with legal and ethical issues in advertisingRead MoreEthical Issues Associated With Marketing And Advertising2384 Words   |  10 Pageswhereas law is concerned with what is lawful and unlawful. So Legal and ethical issues are closely related as they both deal with issues affecting the society in general. Ethical issues associated with Marketing and Advertising: Ethical issues in marketing arise from conflicts of interest among parties doing business with each other. Ethical marketing efforts and decisions should meet the expectations of the various players in the marketing effort (Halbert Ingulli, 2012). Each party has its own expectationRead MorePaper2790 Words   |  12 PagesAssignment 3: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Quincy McAdoo Dr. Teresa Smallwood LEG 500- Law, Ethics, and Corporate Governance 08 Sep 2013 Assignment 3 Legal and ethical considerations Marketing and advertising Marketing is composed of the performance of business activities, which direct the flow of goods and services from the manufacturers to the consumer. Bothe the advertising and marketing industries operate within federalRead MoreCross Cultural Communications And Negotiation Issues1210 Words   |  5 Pagescultural diversity, ethical system, language, and intellectual property. First, our company must understand that China’s and the United States cultures are different and we must understand these differences and take them into account when developing and implementing our strategies. This will give us a competitive advantage. According to Hill (2016), in order for an organization to be successful in other countries, cross cultural literacy is required (p.91). Second, China’s ethical system (I.e., Confucianism)Read MoreEssay LEG 500 Assignment 33271 Words   |  14 Pages Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Sam Cook Dr. William Stone LEG 500 August 28, 2013 1. Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual  property, and regulation of product safety. When looking at PharmaCARE’s relationship with the Colberians, you see that the company’s treatment of the indigenous population is unethical. In terms of intellectual property, theRead MoreLeg 500 Complete Course Leg500 Complete Course Essay2942 Words   |  12 Pages * From the e-Activity, determine the ethical theory or theories (from Chapter 1 of the textbook) that best support(s) the B-corp concept. Support your response.   Ã‚   * Evaluate the likelihood of traditional corporations using social responsibility as an effective competitive strategy. Specify at least one (1) way that a company with which you are familiar can use (or has used) social responsibility as a competitive strategy in the marketing of its products / services, supply chain, charitable activitiesRead MoreThe Ethical Issues Of Pharmaceutical Companies1841 Words   |  8 PagesPharmaceutical companies, like other companies involved in development of new products and services, must find equilibrium in stakeholder interests. Often, the interests of one stakeholder cluster will conflict with the interests of another stakeholder group. For instance, productivity and sales may benefit shareholders and employees, but may not help consumers, if a product is unsafe. The safety of the new AD23 drug for Alzheimer s comes under supplementary scrutiny, as it did not receive FDA approval Legal and Ethical Considerations in Marketing, Product... Assignment 3: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Abstract In this paper, using technology and information resources for research, I will analyze and assess legal and ethical restraints on marketing and advertising, relative to both consumers and organizations. Analyze and evaluate laws and regulations relative to product safety and liability. Explore copyright laws and intellectual property rights and assess how well they balance competing interests. My research shall consist of three to five ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety. Argue against Direct-to-Consumer (DTC) marketing by drug†¦show more content†¦However the law permits puffery (a legal term). The difference between mere puffery and fraud is a slippery slope. Sexual innuendo is a mainstay of advertising content, and yet is also regarded as a form of sexual harassment. Violence is an issue especially for childrens advertising and advertising likely to be seen by children. The advertising of certain products may strongly offend some people while being of interest to others. Examples include: feminine hygiene products as well as hemorrhoid and constipation medication. The advertising of condoms has become acceptable in the interests of AIDS-prevention, but are nevertheless seen by some as promoting promiscuity. Through negative advertising techniques, the advertiser highlights the disadvantages of competitor products rather than the advantages of their own. These methods are especially used in politics. Issues as they relate to intellectual property rights are primarily based upon passing off someone else’s idea or work as your own. The â€Å"fair use† policy of copyrighted materials in education has evoked debates on this topic for at least the last ten years or so. Alfino’s study found the following: The ethical quandaries surrounding fair use will not be resolved by appealing to well-known principles of property rights. One reason for this is that copying a book involves an act of labor which, one might allege, creates property in the copy. Unlike the act of labor involved in theft, copying doesShow MoreRelatedLegal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property3677 Words   |  15 PagesAssignment 3: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Strayer University LEG 500: Law, Ethics Corp. Governance Prepared for: Dr. Ellen Kapalko 03/16/2014 Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety.   Marketing and Advertising Every aspect of the marketing and advertising mix is subject to laws and restrictions. Every marketing manager willRead MoreLegal and Ethical Consideration in Marketing, Product Safety, and Intellectual Property1841 Words   |  8 Pagesby Fred Sand Professor Newcomb, Legal – 500 February 27, 2014 compared The remainder of the document will discuss and examine law suites held against PharmaCARE and various ethical dilemmas the company may encounter. On August 17, 1997, executives around northern New Jersey’s drug corridor, where most of the international Pharmaceutical companies have their headquarters, mobilized for action† (Aitken amp; Holt,  2000, p.  82). According to Aitken and Holt (2000), this was theRead MoreAssignment 4: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property2248 Words   |  9 PagesAssignment 4: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Submitted by: Professor: LEG 500 Date of Submission: Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety and examine whether PharmaCARE violated any of the issues in question. The ethical issues are based on the social code and daily morality. Since the discussion is based on customer loyaltyRead MoreLeg 500 Assignment 4 Week 102302 Words   |  10 PagesLEGAL AND ETHICAL CONSIDERATIONS 4 RUNNING HEAD: LEGAL AND ETHICAL CONSIDERATIONS IN MARKETING, PRODUCT SAFETY AND INTELLECTUAL PROPERTY LEGAL AND ETHICAL CONSIDERATIONS IN MARKETING, PRODUCT SAFETY AND INTELLECTUAL PROPERTY [Student Name] [Instructor’s Name] [Date] [Course Name] Introduction This paper is concern with legal and ethical issues in advertisingRead MoreEthical Issues Associated With Marketing And Advertising2384 Words   |  10 Pageswhereas law is concerned with what is lawful and unlawful. So Legal and ethical issues are closely related as they both deal with issues affecting the society in general. Ethical issues associated with Marketing and Advertising: Ethical issues in marketing arise from conflicts of interest among parties doing business with each other. Ethical marketing efforts and decisions should meet the expectations of the various players in the marketing effort (Halbert Ingulli, 2012). Each party has its own expectationRead MorePaper2790 Words   |  12 PagesAssignment 3: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Quincy McAdoo Dr. Teresa Smallwood LEG 500- Law, Ethics, and Corporate Governance 08 Sep 2013 Assignment 3 Legal and ethical considerations Marketing and advertising Marketing is composed of the performance of business activities, which direct the flow of goods and services from the manufacturers to the consumer. Bothe the advertising and marketing industries operate within federalRead MoreCross Cultural Communications And Negotiation Issues1210 Words   |  5 Pagescultural diversity, ethical system, language, and intellectual property. First, our company must understand that China’s and the United States cultures are different and we must understand these differences and take them into account when developing and implementing our strategies. This will give us a competitive advantage. According to Hill (2016), in order for an organization to be successful in other countries, cross cultural literacy is required (p.91). Second, China’s ethical system (I.e., Confucianism)Read MoreEssay LEG 500 Assignment 33271 Words   |  14 Pages Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Sam Cook Dr. William Stone LEG 500 August 28, 2013 1. Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual  property, and regulation of product safety. When looking at PharmaCARE’s relationship with the Colberians, you see that the company’s treatment of the indigenous population is unethical. In terms of intellectual property, theRead MoreLeg 500 Complete Course Leg500 Complete Course Essay2942 Words   |  12 Pages * From the e-Activity, determine the ethical theory or theories (from Chapter 1 of the textbook) that best support(s) the B-corp concept. Support your response.   Ã‚   * Evaluate the likelihood of traditional corporations using social responsibility as an effective competitive strategy. Specify at least one (1) way that a company with which you are familiar can use (or has used) social responsibility as a competitive strategy in the marketing of its products / services, supply chain, charitable activitiesRead MoreThe Ethical Issues Of Pharmaceutical Companies1841 Words   |  8 PagesPharmaceutical companies, like other companies involved in development of new products and services, must find equilibrium in stakeholder interests. Often, the interests of one stakeholder cluster will conflict with the interests of another stakeholder group. For instance, productivity and sales may benefit shareholders and employees, but may not help consumers, if a product is unsafe. The safety of the new AD23 drug for Alzheimer s comes under supplementary scrutiny, as it did not receive FDA approval